In his 2009 Time article, entitled “How to Save Your Newspaper,” Walter Isaacson famously wrote: In 2009, most content was available on the internet for free, paid for by increasingly intrusive advertising. …

Access to information has been a right that anyone could afford since everybody was able to buy a newspaper at a newsstand. By putting information behind a subscription paywall, however, that access effectively becomes a privilege — you can access the information if you can afford the subscription. …

Let me ask you a question: how many of you jumped onto a new subscription because of a low-price promotion? Take a look at what I came across just in the past week: The Wall Street Journal and the New York Times are offering deals of $1.00 …

The subscription economy has been on the rise for a while now, but it seems to be facing a new challenge: Subscription Nomads. These are consumers who subscribe to a service, get what they want, and then cancel their subscription and move on to the next service. …

You can’t build trust and loyalty by hitting people up with subscriptions. You build trust and loyalty by giving people a choice of how to consume and pay for content. A subscription in its current form is not a choice — it is a condition. It turns an opportunity into…

Have you ever been interested in reading an article but were immediately hit with a paywall? You’re not alone. I’ve come to notice a significant problem that many publishers seem to overlook — user centricity. Despite the industry’s claims that their readers are their one true focus, no one ever…

In today’s fast-paced digital world, capturing the attention of consumers has become a high-stakes battle for publishers and creators. With countless sources of information vying for our attention, it’s no wonder that traditional news publishers are struggling to keep up. …

Content creators and publishers are in trouble. Subscriptions are plateauing and advertising isn’t making enough money. At the same time new AI-based tools like OpenAI’s ChatGP and Google AI both enrich and at the same time challenge traditional news content. It’s time for a State of the Union Address for…

I am questioning some of the hype around NFTs. And I worry that something that is intended to help digital art is actually going to impede it. Given 100% of the emphasis in the NFT discussion is on blockchain-secured ownership and how secure it is, and 0% is on the…